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Koppert Cress, a Blue Ocean example
Thursday 6 November, 2008. The Master Class 2008 -2009 “cressperienced” the innovative concept of micro-vegetables at Koppert Cress company in Monster (NL).
Koppert Cress specializes in cresses; seedlings of unique plants, which each have their own specific effect on the senses. Flavour, fragrance, feel or presentation, there is a cress for all. And the assortment is widening. Every year at least one new item is added to the collection of Micro-vegetables. A collection, which is presented as ‘Architecture Aromatique’
Master Class 2008 - 2009 at Koppert Cress
The company received numerous awards recognizing its innovative approach of the product and market.
The Master Class was under great impression of the company concept and their power to create market space, leaving the competition far behind. A typical Blue Ocean organization!